YouTube drops ads from Logan Paul channels

Animal rights activists PETA criticised the recent video of Paul tasering rats and said it had asked YouTube to remove the video, though it's still available to view.

This is a bigger outcome for Paul than YouTube's first punishment, which simply removed Paul from Google Preferred, the company's top-tier ad group for creators.

Logan Paul can't stay out of headlines, and not for the right reasons.

"After careful consideration, we have chose to temporarily suspend ads on Logan Paul's YouTube channels", a YouTube spokesperson said in a statement provided to BuzzFeed News. In a video uploaded on Monday, he tasered two dead rats and removed a live fish from water and "performed CPR" on it. YouTube responded by suspending all advertising on his channel.

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"Again, there he goes disrespecting the dead same old same old what changed and he said he learn from his mistakes", one YouTube user commented on the video. The Google-owned platform have stopped running ads on Paul's channel temporarily, which has the potential to amount to a loss of more than a million dollars per month for the online celebrity.

The video is still visible on Paul's channel, though YouTube has overlaid a warning graphic that the content is sensitive.

In early February, the site's chief executive, Susan Wojcicki, promised to develop "policies that would lead to consequences if a creator does something egregious that causes significant harm to our community as a whole".

The company has made it a "priority" to develop policies to deal with video-makers who damage the reputation of the website.

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